CAMPAIGN STRATEGY
· Analysis of the challenges & opportunities, candidate’s and opponent’s strengths & weaknesses and constituent profiles
· Development of strategic direction: How can we win?
· Organization and timelines for campaigns
· Identification of affiliated groups
· Coalition building
MESSAGE DEVELOPMENT
Analysis and development of overall themes and precise tactical approach to conveying them, to include speeches, debate coaching, media relations, direct mail copywriting, flyers and grip cards.
MEDIA RELATIONS
Media analysis and target development, article placement, press releases, press conferences, media training, editorial board meetings, letters to editors.
WRITING
Newspaper commentaries, issue papers, press kits, news releases, case histories, corporate profiles, executive bios, industry backgrounders, editorial/opinion articles and newsletters.
FUNDRAISING
Development of fundraising strategies, event planning and fundraising letters.
ISSUES MANAGEMENT
Crises planning, message formation and media relations.
CONSTITUENT COMMUNICATIONS
Newsletters, constituent letters.
COMMUNITY RELATIONS
Coalition building, alliance formation and speakers programs.
MARKET/ISSUE RESEARCH
Communications audits and opinion surveys of the industry, media, investment and grassroots communities.
SALES SUPPORT
Brochures, marketing communications collateral and sales presentation material.
Griendling Communications
4610 Gramlee Circle
Fairfax, VA 22032
703.978.4686
703.978.4333-fax
www.griendling.com
To request more information
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