MESSAGE DEVELOPMENT Analysis and development of messages -- from overall themes and strategies to targets and tactics. To gain traction in a cluttered media environment, your message must be clear, concise, cogent, compelling and customized for various audiences. Developing and focusing your message is the most important step in the process and maximizes your communication resources. For political candidates, we craft specific messages that reflect positions clearly and resonate with the public.
MEDIA RELATIONS Includes direct discussions with journalists as well as writing articles and placing them in targeted publications, press releases and press conferences, media training and coaching, editorial board meetings, letters to editors, newsletter development and other promotional material. We also target independent industry analysts and other information gatekeepers. For candidates and public policy organizations, we also include speech writing, debate coaching and direct mail copywriting.
WRITING Newspaper commentaries, issue papers, press kits, press releases, case histories, corporate profiles, executive bios, industry backgrounders, editorial/opinion articles and newsletters.
ISSUES MANAGEMENT Crises planning, message formation and media relations.
SALES SUPPORT Brochures, marketing communications collateral and sales presentation material.
COMMUNITY RELATIONS Coalition building, alliance formation and speakers programs.
MARKET/ISSUE RESEARCH Communications audits and opinion surveys of the industry, media, investment and grassroots communities.
POLITICAL CAMPAIGN STRATEGY Analysis of the challenges and opportunities, candidates' and opponents' strengths & weaknesses, identification of affiliated groups & coalition building.
FUNDRAISING Development of fundraising strategies, event planning and fundraising letters.